As I mentioned in an earlier post, a close friend recently let me know that she has been struggling with an eating disorder. Again, I am moved to voice my opposition to our culture that worships impossible proportions for women, and then makes them feel ugly or inferior for not being able to conform.
It has been estimated that by the age of 17, a girl will have seen 250,000 commercial media messages. The vast majority of these messages perpetrate the myth of the impossibly slender ideal. According to Statistics Canada, “prevalence of the most common eating disorders is 0.3-1% for anorexia nervosa and perhaps three times that for bulimia nervosa”. I am left wondering if the reason these disorders are affecting such a large portion of young people has any correlation to the massive number of advertisements they are bombarded with daily.
That’s why I was thrilled when I heard that a Swedish store named Åhléns has been sending ripples through the world with a picture taken at one of its stores. The picture is of a mannequin with far more realistic proportions than the traditional stick thin ideal of female advertising. One leader on this is Dove, but to hear about more businesses adopting this brightens my day.
From the barbie dolls at young ages to magazines and celebrities later, this image of the “perfect” woman has to stop. Every woman is perfect to some, and vile to others. You can’t judge a person by what the mirror and measuring tape tell you. Like everything else, women are subjective and trying to objectify them is causing great harm to the girls among us who chase perfection.
I hope this new mannequin and the massive positive reaction to it signifies a change for the future. Too many girls have been made slaves to the scale; sticks are not sexy.
If anyone reading this thinks, “That’s me,” then I have a message just for you.
Relax, you’re beautiful exactly how you are.